http://lanyrd.com/2011/sxsw/sctkb/

Excellent as always
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A great wrap-up from Jared Spool. Well attended and, as always, he shared great insights along with a few laughs.
NOTES:
- 37Signals - How would I use this thing?
- “Self Design” (dog fooding) - You use it everyday. What frustrates you, you will end up fixing it for you and for everyone else.
- “Unintentional Design” - Focused on back end. Not worth spending time on it as training will sort out any issues.
- “Genuis Design” - Relying on what we’ve taught ourselves because, “we know users”, based on our previous experiences.
- “Activity Focused Design” - Users, activities, make lists, “fills in the gap between activities”.
- Styleguides & rules don’t work (2 yr stydy)
- Take 2 hrs every 6 weeks watching people use the design.
- Design patterns = GOODÂ / Style guides = BAD