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Any inappropriate language or jokes concerning security, may result in your arrest!

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Session 12 - The Future of Microformats

Looking forward to this one.

lanyrd.com/sgkp

NOTES
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  • hRecipe adopted by Google search
  • hAudio proved to have no interest in it past draft
  • Launch of new process
  • Open Graph -> People grumpy about canonical use. Impact on Google & SEO
  • Namespaces
  • Facebook added hCard to profiles & hEvent
  • Big pushback internally at FB, added 200bytes p/page
  • Ben Ward = CLASS PATTERN
  • Microformats 2 = Root class names, do away with <div>’s & <span>’s
  • Single letter prefix h-*
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Session 11 - Q&A with Google and Bing

Open floor with the search giants. Lost of good questions.

lanyrd.com/sctdx

NOTES
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  • Content (domain) that is aged is a good “signal” but is only one of many and not a rank solely
  • Topicality & reputation
  • Lot of talk about “signals”, social sites giving feedback that is not recent but relevant to your sphere
  • There is no normal ranking. Place (physical or digital) can change
  • Conversation is what you need
  • microformats/rich data. Both use hCard
  • Deep content and research are key
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Free book from Zappos

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Keynote - Jared Spool

http://lanyrd.com/2011/sxsw/sctkb/

Excellent as always

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A great wrap-up from Jared Spool. Well attended and, as always, he shared great insights along with a few laughs.

NOTES:

  • 37Signals - How would I use this thing?
  • "Self Design" (dog fooding) - You  use it everyday. What frustrates you, you will end up fixing it for you and for everyone else.
  • "Unintentional Design" - Focused on back end. Not worth spending time on it as training will sort out any issues.
  • "Genuis Design" - Relying on what we’ve taught ourselves because, "we know users", based on our previous experiences.
  • "Activity Focused Design" - Users, activities, make lists, "fills in the gap between activities".
  • Styleguides & rules don’t work (2 yr stydy)
  • Take 2 hrs every 6 weeks watching people use the design.
  • Design patterns = GOOD  / Style guides = BAD
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Start of Day 4 with yesterday’s haul of swag.

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Cooking my first mongolian bbq

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After the HTML5 panel